The Net Entertainment Story
Net Entertainment, or as they prefer NetEnt, describe themselves as a premium, world-leading business-to-business supplier of digitally distributed casino systems and games. The NetEnt group of companies manages operations in Sweden, Malta, Kiev, Gibraltar and Alderney. The main two offices are located in Sweden and Malta. Per Eriksson is the CEO of the parent company, NetEnt AB.
Net Entertainment are used by many of the industry’s most successful casino operators. NetEnt attribute their success to excellent business relationships that are built on trust. They aim to provide casino game solutions built on innovation, which, as evidenced by the numerous industry awards such as Slot Provider of the Year is intrinsic in the Company’s ethos.
Being a complete gaming systems provider, NetEnt ensures over 200 top-of-their-range games and a powerful Back Office. The games are renowned in the industry for their high-entertainment value.
Business Listing and Aims
Listed on Nasdaq OMX Stockholm, Net Entertainment was born from the heritage of one of Scandinavia’s leading off-line casino operators in 1996, and is one of the original pioneers of online gaming.
NetEnt has a global industry presence, with operations in Sweden, Malta, Ukraine and Gibraltar. More than 500 full-time employees are based in various locations across Europe, all with the same thing in common; a passion for delivering the very best in gaming.
Net Entertainment have, as their objective, the development of the very best in the gaming world; the best graphics, the best sound and the best in mathematics. This initiative they call ‘Better Gaming’. The core focus strategy of better gaming is based around innovation in gaming.
NetEnt’s 15 years’ experience of developing online gaming systems and games, combined with 45 years’ experience of land-based casino operations is what they bring to the casino gameplay market. Not only does this show Net Entertainment’s continued commitment to impact the industry, but it also showcases their knowledge and expertise of how to build a successful casino.
Game Development and Production
NetEnt are the current holders of a number of awards, including Mobile Supplier of the Year, RNG Supplier of the Year, Slot Provider of the Year, and Live Casino Supplier of the Year.
Net Entertainment commitment to continuous research and development, in a practical sense this means they are bringing out new and innovative games every month. These new games are a showcase for the latest in gaming technology.
These new games are thoroughly researched and developed to provide the very latest in every detail; fresh features, high-quality graphics and, generally, an engaging story line. They are developed with a comparatively high pay-out rate, which is in the range of 95-98%, and creates a positive impact on player lifetime value. For player peace of mind, NetEnt games provide support for player protection according to G4 guidelines, are issued by the Global Gambling Guidance Group, and fulfil all the terms of the International Responsible Gambling Accreditation System.
All NetEnt games are verified by internal testing and quality assurance process, followed by an independent review and verification. This forms a seal of credibility, of which they are most proud.