Free Bets and Other Smart Marketing Incentives Online
The online betting industry is one of the most competitive in the digital sphere and healthy rivalry between sportsbook brands is rife. In an effort to attract new punters and to keep existing ones coming back for more, smart marketing practices need to be employed. Taking their lead from the online casino industry, many top sportsbooks offer bonuses or free bets, awarded to punters for a myriad of reasons.
These free bets can be a reward for signing up, for a specific event or race, to encourage punters to bet on a huge match or to attract attention to a lesser known market. The best free bets are those that add value to your punting and could result in a real money win without you spending a cent. As the betting industry in New Zealand is so large and there are so many sites vying for attention, free bets and other bonus incentives are often used as a draw card and serve to attract new players. These days it’s rare that you get something for nothing, but with free bets you can improve your chances of a winning punt at no risk and take advantage of a sportsbooks generosity and clever marketing ploys all at the same time.
Benefit from Rewards Online
As the online arena is so vast, sportsbooks have had to be very creative when it comes to marketing and the challenge to remain at the top is tough. Free bets are just one way of marketing a brand and have turned up to be so successful that they’ve become the norm. This means you can benefit from the competition between brands and seek out the ones that offer the rewards that best suit you, with minimal effort.
The internet has revolutionised the way products and services are marketed and with mobile technology making such headway there are a slew of innovative and exciting marketing incentives being created by the leaders in the digital advertising field. For sportsbooks free bets are the number one incentive on offer, but for other sites coupons, group buying discounts and special offers are a great way to attract customers.
Bulk discounts or group buying has become a very popular trend in recent years and in the same way a sportsbook would offer a free bet for a hugely popular event, these group buying sites offer discounted rates on an array of products. The more customers who are attracted to these bulk-buying sites, the greater the discounts, in the same way the more bettors who punt the better the rewards.
Reap the Rewards of Online Incentives
Smart online marketing techniques have become an entity on their own and entire teams of digital marketers are responsible for creating social media pages, engaging customers on Twitter, Facebook and other social platforms, creating YouTube channels and generally keeping abreast of all the latest developments and learning how to implement them in an online space. For sportsbooks, incentives that can be offered are limited but if you went to a land-based bookie you wouldn’t be offered any sort of bonus at all, so the online sphere offers even more benefits that just the convenience factor.
Claiming free bets or any other rewards offered online should be stress-free and not have any strings attached. The offers that fulfil these criteria are the ones that are really worthwhile and that have been well thought out by marketing teams who want to make sure that you enjoy all the perks of a product and become a repeat customer.